Zuuma
School Notebooks Designed to Support Confidence
(Social Media Campaign)
The idea behind this AI video project was to show that everyday school tools can carry real emotional value. The campaign focuses on how positive affirmations in school notebooks can support a child’s confidence while giving parents a sense of calm and reassurance.
Through a simple, minimalist visual language, the notebook is presented as more than a practical object, it becomes a quiet companion in a child’s daily school routine. AI was used to create a warm, cozy atmosphere and to help tell a gentle story that conveys emotional depth, rather than existing purely as decoration.
Alongside the AI video, I also carried out a live product photoshoot, as shown below.
Zuuma
School Notebooks Designed to Support Confidence
(Social Media Campaign)
The idea behind this AI video project was to show that everyday school tools can carry real emotional value. The campaign focuses on how positive affirmations in school notebooks can support a child’s confidence while giving parents a sense of calm and reassurance.
Through a simple, minimalist visual language, the notebook is presented as more than a practical object, it becomes a quiet companion in a child’s daily school routine. AI was used to create a warm, cozy atmosphere and to help tell a gentle story that conveys emotional depth, rather than existing purely as decoration.
Alongside the AI video, I also carried out a live product photoshoot, as shown below.
Echoes of the Riviera
(Narrative Proof of Concept)
A cinematic sequence developed as the visual and atmospheric benchmark for an upcoming web series. This project serves as a technical and creative demonstration of advanced generative filmmaking, focusing on high-fidelity character continuity and immersive environmental storytelling.
The sequence utilizes a desaturated cool color palette and protracted long takes to instill a sense of isolation and lingering unease. Set against an open-sea storm, the environment acts as a psychological precursor; the visual turbulence builds a crescendo of uncertainty that anticipates the dark narrative shift in the dialogue.
Echoes of the Riviera
(Narrative Proof of Concept)
A cinematic sequence developed as the visual and atmospheric benchmark for an upcoming web series. This project serves as a technical and creative demonstration of advanced generative filmmaking, focusing on high-fidelity character continuity and immersive environmental storytelling.
The sequence utilizes a desaturated cool color palette and protracted long takes to instill a sense of isolation and lingering unease. Set against an open-sea storm, the environment acts as a psychological precursor; the visual turbulence builds a crescendo of uncertainty that anticipates the dark narrative shift in the dialogue.
Sharjah Airport
The People Behind Every Flight
This project highlights the human stories behind Sharjah Airport’s record-breaking year. While the statistics and charts show impressive growth, the campaign focuses on the passengers, their journeys, reunions, and moments of returning home. Through a visually engaging spot, we brought the numbers to life, turning data into a narrative that celebrates the people at the heart of the airport’s success.
Auto Accident Reimbursement Center
(Social Media Campaign)
This project was created as a UGC-style ad centered on a short, conceptual client story. Its goal was to bring the real experience of a car accident victim to life in a more immersive and visually engaging way, combining the authenticity of user-generated content with the emotional resonance of a TV commercial.
Stronger visuals and tighter storytelling draw the viewer deeper into the story, while clearly showing the value of the company’s services.
Auto Accident Reimbursement Center
(Social Media Campaign)
This project was created as a UGC-style ad centered on a short, conceptual client story. Its goal was to bring the real experience of a car accident victim to life in a more immersive and visually engaging way, combining the authenticity of user-generated content with the emotional resonance of a TV commercial.
Stronger visuals and tighter storytelling draw the viewer deeper into the story, while clearly showing the value of the company’s services.